Aaj tak news channel is a 24 hour Hindi news channel which has been started from 2006. This channel also provides with a program which can help the viewers to know more about their stars i.e. saas bahu aur betiyaan. This show is basically broadcasted in the favor of ladies who watch daily soaps and are eagerly waiting to know more about what’s next. This show helps them by providing daily gossip, next what etc. this show is telecasted on aajtak channel everyday around 2:30. It is lasted for 30 mins. ABP news is also a 24 hours Hindi news channel which was launched around 1998 by name of Star news which was then renamed by ABP news in 2012. This news channel also looks after entertainment and that’s the reason why it has also launches program called saas bahu aur saazish. This program helps the home minister i.e. ladies of the house to have a look on what will be the next episode or here they even come to know about their favorite stars, there preferences, which show is getting highest ratings etc. this show is aired everyday around 2:30 and lasts for 30 mins. In both these shows there is a social actor which takes there viewers on the ride to real world where the viewer’s comes to know the latest happenings taking place in the industry. Saas bahu aur saazish and saas bahu aur betiyan to have a very close fight for TRP’s. As both these shows are telecasted almost every day at the same time. It could be a war between saas bahu aur sazish and saas bahu and betiyan between infotainment, entertainment, sensationalism, humor etc. it seems like one channel is keeping distance between the audience and the other helps to lessen the gap. A quick glance on the trp’s check for theses both programs will show that the viewership pattern is so close that these have left the other shows quit far. These shows have continuously boosted the overall ratings bringing the show on the top list. These shows are now unstoppable and the channel is getting its highest trp’s making it the number 1 channel amongst other news channel. Both programs are same but unique in themselves. And that’s the reason why the channel has leadership, innovation, unmatched news, domination etc. both programs provides the audience with sharp, perfect and different news. So it has gained the confidence of the audience and remains as the channels which can provide a lot of entertainment. Both channels apart from news are gaining a new brand name as they are relevant, unbiased, and truthful amongst the ladies. There are almost millions channels running in TV sets and choice given to the audience will spoil them. By capturing news of celebs, going on to the sets, showing what are the celebs in there real life makes it different. Saas bahu aur saazish and saas bahu aur betiyaan claim to top amongst all. It cannot get anything better than this that the viewers are given same type of two programs with their uniqueness altogether. Viewers view it because there is all mirch – masala, vulgarity, jealousy, which the viewers need in the programs. And this thing is brought to them by saas bahu aur saazish and saas bahu aur betiyan. With being in the race of popularity comes the pressure of serving the best to the audience. Otherwise if at all some useless thing are shown people will turn down to other channels? There is lot of melodrama which is liked by everyone which is on the top in these channels. There are viewers with different backgrounds and totally different culture and this must be understood by the programs producer. Timing is very important and on that basis only the highest profit gaining channel is being voted. Both programs mainly focus on same gender, same age group, same time slot, same variables. This program also educates the audience. Ladies especially look up to these shows as a medium of mere entertainment and nothing else. It helps the busy household ladies to relieve there stress and connect with such programs. According to me as viewers, it’s not about the highest trp’s it’s all about making the audience entertainment. But for the producers it’s the race of pride. There is a fight between both let’s see who pushes the other and reaches on the top list. In short it’s a battle for the best viewership.
Sunday, 23 February 2014
'Baap' of all reality shows are back!

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